
This is the logo/emblem associated with Social Distortion, a fine punk rock outfit led by Mike Ness. The group will be releasing a new studio album shortly but decided to have a bit of promotional fun with the pre-release.
According to their site, and cited on Punknews.org the band is currently streaming the entire album for free. The goal is that they will decrease the retail price of the album by $1 on Amazon.com for every 100,000 streams that are calculated. It doesn't have to be the entire stream of the album but rather individual song streams. At last count last evening the tally was around 37,000 and change.
The idea is capped off at 500,000 streams, the idea being that if they achieve that goal the price of the album will be $7.99 at Amazon, which is not a bad deal. The promotion ends I believe on January 18, which is less than a week away.
Having listened to the album in its entirety (while watching a stream of my beloved Flyers dispel the evil Sabres of Buffalopolis), it sounds quite good, not quite as powerful or urgent as Somewhere Between Heaven And Hell but far better than some of the recent material. A real keeper is the deliberate pace of Bakersfield which veers past some five glorious minutes. Opening with a brief but strong instrumental and closing with a gospel-tinged number is also interesting.
In an age where many will stream the album and then wait a few days or hours for the songs to be individually posted on YouTube, this promotional idea isn't all that bad. It might be something more bands could take advantage of. Better this than releasing an album only to re-release it with additional tracks a few months later, which has been done and will sadly be done again.
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